In highly competitive industries, traditional goals and tasks are often already addressed by numerous companies. Therefore, finding unique angles, such as emotional pain points experienced by users, can uncover new opportunities for improvement. The speaker suggests that product managers and engineers, who typically focus on logical aspects, may overlook these emotional aspects. By identifying where users feel frustrated or unhappy during their daily tasks, companies can innovate solutions that address these emotional challenges. For example, understanding why someone dislikes a particular day or task can lead to creating tools that alleviate these frustrations, thus improving user experience. This approach is likened to Paul Graham's concept of 'schlep blindness,' where individuals are unaware of the burdens they carry until an outsider points them out.