SaaStr: The webinar provides updates and reminders for sponsors of the upcoming SAS annual event, focusing on booth graphics, activations, and networking preparations.
Pat Flynn: The video discusses strategies to build authority and capture attention without being famous, focusing on clarity, confidence, and consistency.
Lenny's Podcast: Prioritize creating owned or earned channels for sustainable growth.
GaryVee: The discussion emphasizes the importance of adapting content for different platforms and investing in a team to grow a business.
SaaStr - Live SaaStr Insider Webinar - Sponsor Reminders & Prep - March 27
The webinar is a preparation session for sponsors of the upcoming SAS annual event, emphasizing the importance of timely submission of booth graphics to avoid late fees. Sponsors are encouraged to utilize the resources provided, such as Illustrator templates, to ensure their booth designs are accurate and effective. The session also covers the process of booth selection, with a current focus on super gold sponsors, and the importance of coordinating activations with the event team to ensure smooth logistics. Networking opportunities are highlighted, with a dedicated webinar planned to explain the new one-on-one networking format and the use of brain dates for group interactions. Sponsors are advised to register their teams early to access networking apps and to consider logistics like shipping and hotel bookings well in advance.
Key Points:
- Submit booth graphics by April 1st to avoid late fees.
- Coordinate activations with the event team for smooth logistics.
- Register teams early to access networking apps by April 10th.
- Use provided resources for accurate booth design.
- Plan logistics like shipping and hotel bookings in advance.
Details:
1. 🚀 Welcome to SAS Insider Webinar
- The SAS Insider webinars are conducted weekly, specifically on Thursdays, providing a regular platform for engagement.
- These webinars are exclusive to sponsors and partners of the upcoming SAS annual event, offering insights into event planning and networking opportunities.
- Participants gain access to valuable industry knowledge, updates on SAS technologies, and strategies for leveraging SAS solutions.
- The webinars also serve as a preview to the SAS annual event, helping participants maximize their experience and benefits from attending.
2. 📅 Countdown to SAS Annual Event
2.1. Event Countdown and Details
2.2. Sponsor Guidance
3. 💡 Communication and Resources for Sponsors
- Ensure all sponsors are added to the email distribution list as needed; this is separate from attendee emails to tailor communications specifically for sponsors.
- Sponsors should take advantage of newsletters sent to attendees as they contain essential information that may impact their engagement and planning.
- Encourage sponsors to utilize Q&A or chat for any questions during preparation, ensuring they have full clarity on the event details and opportunities for engagement.
- Provide sponsors with specific resources such as event schedules, speaker profiles, and branding opportunities to maximize their participation.
- Highlight the benefits of personalized communication channels, like direct contact with event organizers, to address unique sponsor needs efficiently.
4. 🖼️ Booth Graphics: Deadlines and Tips
- Booth graphics are due next week to avoid late fees, emphasizing the importance of timely submission.
- New booth headers will be introduced this year, requiring careful attention to design specifications.
- Weekly webinars for sponsors occur every Thursday at 9 AM, offering guidance and support for booth preparation.
5. 🏢 Booth Selection Process Explained
- Replays of webinars are available on the SAS YouTube channel and sponsor portal, providing additional guidance on the process.
- The current booth selection is at the super gold level, characterized by prioritizing sponsors with the highest investment, expected to conclude next week.
- Following super gold, the selection will move to the gold level, which involves a broader range of sponsors and is anticipated to take 1.5 weeks.
- The entire booth selection process, covering super gold, gold, and subsequent levels, is expected to complete within three weeks, with all participants receiving their booth numbers by the end of this period.
6. 🔌 Activation Coordination and Logistics
6.1. Booth Setup and Logistics
6.2. Activation Options and Resources
7. 📦 Shipping and Logistics Essentials
7.1. Vendor Coordination and Activation Types
7.2. Stakeholder Management
7.3. Logistics and Setup Coordination
7.4. Booth Selection Process
8. 🤝 Networking Strategies and Registration
8.1. Booth Selection Process
8.2. Networking Engagement Strategies
9. 🖼️ Booth Graphics Support and Deadlines
- The networking strategy includes the use of 'brain dates,' a familiar platform for returning sponsors, ensuring a seamless transition in networking opportunities.
- A new one-on-one networking system is being introduced, with a dedicated webinar scheduled for Thursday, April 10th, to focus on meeting potential contacts and utilizing networking apps effectively before the general attendee launch.
- Networking apps will initially be launched to VIPs, including select VIP attendees and sponsors, providing them an early access advantage of a few days before opening to all attendees.
- Sponsors should have received registration codes via email. If not, they are advised to contact the organizers for assistance, ensuring all sponsors can participate without issues.
10. 🗺️ Travel, Scheduling, and Campus Map
10.1. Registration and Networking Access
10.2. Sponsor Scheduling and Logistics
11. 🏨 Hotel Booking and Accommodation Tips
11.1. Travel and Campus Information
11.2. Hotel Booking Details
11.3. Badge Pickup Information
11.4. Booth Graphics Submission
12. 📋 Detailed Guide to Booth Graphics
12.1. Booth Graphics Submission Process
12.2. Assistance with Booth Graphics
13. 📏 Design Templates and Best Practices
- Sponsor speakers' first drafts are due tomorrow, with flexibility in submission deadlines, indicating a supportive environment for timely delivery.
- Design process streamlined by prioritizing booth graphics submission before chasing slide submissions, promoting efficient workflow management.
- Comprehensive resources available for booth design, including 'At a Glance' and detailed spec PDFs, support accurate and creative design execution.
- 3D booth models and detailed specs, such as monitor dimensions (18.6 inches down, 30 inches across), enable precise planning and execution in visual design.
- Including a two-inch bleed in designs is recommended to ensure alignment and visibility, enhancing the final product's quality.
- Utilizing portal templates reduces discrepancies between proof and final video, exemplifying effective design standardization and process efficiency.
14. 🔖 New Category Headers for Booths
14.1. Design Team Support with Illustrator Templates
14.2. Graphics and Branding Recommendations
14.3. Introduction of New Category Headers
15. 💬 Engaging in Networking and Brain Dates
- Exhibitors can select from predefined categories such as AI, machine learning, fintech, etc., to label their booths. If none of the categories are suitable, they can propose a new, generic category to better represent their offerings, allowing for flexibility and inclusivity.
- Booth headers are standardized to be 10 feet high with an additional foot for the header, ensuring visibility from a distance. This standardization simplifies attendee navigation, which is based on feedback indicating a preference for easy recognition of offerings.
- Exhibitors have the option to opt-out of using a header if they prefer to maintain a specific aesthetic for their booth, demonstrating consideration of exhibitor preferences.
- There are 25 common categories chosen to accommodate the majority of exhibitors, ensuring clarity and ease of navigation for attendees while allowing exhibitors to propose new categories if necessary.
- The purpose of these categories and standardized headers is to facilitate quick and clear understanding of company offerings, improving the overall attendee experience based on consistent feedback.
16. 🧩 Sponsor Activations and Compliance
- Sponsors can access a comprehensive deck in the sponsor portals that lists all activations available with vendors, focusing on popular food-related activities.
- Proper coordination with the event success team is essential for obtaining a Certificate of Insurance (COI). If the policy requirements are met, COI can be issued the same day; otherwise, it may require updates and additional time.
- Shipping logistics should consider production times. Most items take a couple of weeks, and it’s recommended to ship directly to the Freeman warehouse with the company name clearly labeled to ensure delivery.
- For items requiring longer lead times, such as embroidered goods, sponsors should plan to order by the end of April. Initiating swag orders by next week is advised.
- Sponsors need to register their teams and select sessions on faster.com, with detailed instructions forthcoming.
17. 🔔 Final Reminders and Q&A Session
- Attendees can log in to the event agenda to select and schedule sessions, including overlapping ones, ensuring they have a personalized schedule by saving seats for specific events.
- Sponsors have early access to the sponsor hall, which opens an hour before attendees, allowing time for setup and networking preparation.
- A new networking app with AI matchmaking features is being released to enhance networking opportunities during the event, facilitating smarter connections based on interests and professional goals.
- Attendees can apply to host 'group brain date' workshops of various sizes, ranging from small groups (5 people) to larger workshops (30-50 people), allowing for diverse interaction formats.
- Sponsors are encouraged to apply for workshops to maximize exposure and engagement, with options to choose both small and large workshop sizes to increase flexibility based on demand.
- Booth graphics submission deadline is approaching, and sponsors are reminded to focus on meeting this deadline to ensure smooth event participation.
- For any questions or assistance, participants can reach out to the organizers via provided contact emails for support with booth graphics or other inquiries.
Pat Flynn - The CORRECT Way to Build Authority Online (for non-famous people only)
The speaker outlines a framework for building authority and capturing attention without already being famous. The key components include clarity, confidence, and consistency. Clarity involves being clear about what you share and how you share it. Confidence is about supporting your information with evidence and presenting it confidently. Consistency is crucial for building rapport and trust with your audience. The speaker emphasizes that authority is earned through consistent demonstration of knowledge and experience.
Practical applications include creating content that positions you as an authority. This can be done through case studies, contrarian content, signature frameworks, and borrowed authority. Case studies involve documenting your process and results, which helps demonstrate expertise. Contrarian content involves taking a stance opposite to the norm, supported by evidence. Signature frameworks involve creating unique models or systems that you can own and share. Borrowed authority involves associating with established experts to build your credibility. The speaker also provides tips on using definitive language, practicing public speaking, and storytelling to enhance authority.
Key Points:
- Focus on clarity, confidence, and consistency to build authority.
- Use case studies to document processes and results, demonstrating expertise.
- Create contrarian content to stand out and capture attention.
- Develop signature frameworks to establish unique authority.
- Borrow authority by associating with established experts.
Details:
1. 🔍 Unlocking Authority Without Fame
- Focus on strategies to capture attention and build authority without initial fame.
- Utilize frameworks to establish a name, leading to increased subscribers and followers.
- Emphasize the importance of building a business by leveraging authority.
- Implement targeted content creation and consistent engagement to grow a loyal audience.
- Leverage collaborations and partnerships to expand reach and credibility.
- Use social proof and testimonials to build trust and authority.
- Track growth metrics such as follower count, engagement rates, and conversion rates to measure success.
2. 📚 Mastering the Three C's: Clarity, Confidence, Consistency
- The Three C's of becoming an authority are Clarity, Confidence, and Consistency.
- Clarity involves being clear in what you're sharing and how you share it.
- Confidence is not just about sharing information but supporting it with evidence and showing up confidently.
- Consistency is necessary to build rapport and trust with your audience.
- Documenting your process and results through case studies can establish authority.
- Case studies should target relatable problems and share the journey and results with the audience.
- Contrarian content involves taking a stance opposite to the norm, supported by evidence, to capture attention and build authority.
3. 🚀 Crafting Unique Frameworks for Authority
- The forthcoming book 'Lean Learning' suggests achieving more by learning less, challenging traditional learning paradigms.
- Personal success stories, such as a successful Pokemon YouTube channel and the 'Card Party' event, exemplify the effectiveness of the author's approach.
- The book positions the author as an authority by emphasizing personal experiences over traditional academic credentials.
- Unconventional approaches, like taking a contrarian stance, are highlighted as effective strategies for standing out and establishing authority.
- The book encourages thinking differently and adopting unique frameworks to effectively communicate authority.
4. 🔄 Challenging Norms and Borrowing Authority
- Creating a signature framework can fast-track authority for creators, helping them establish expertise by naming and organizing their ideas. This approach is exemplified by frameworks like the 3S approach to public speaking, which includes having a signature story, a stage to share it, and scaling from that platform.
- Utilizing personal experiences and unique perspectives in forming frameworks can differentiate them from existing ones, increasing shareability and brand authority.
- Authority is enhanced by recommendations from others, not just self-endorsement, making it valuable to create memorable, easily shareable frameworks.
- Examples include the pyramid of fandom from the book 'Super Fans,' illustrating conversion from casual audience members to devoted followers, which established the author as an authority in fan engagement.
- To enhance authority, it's crucial to develop a framework that not only organizes your unique insights but also resonates with your target audience, making it a tool they can use and share effortlessly.
- The success of a framework lies in its ability to be easily communicated and adopted by others, which can be achieved by focusing on simplicity, clarity, and practical application.
- Incorporating real-world examples and testimonials can further validate the framework's effectiveness and increase credibility.
5. 🎯 Essential Tips for Building Authority
5.1. Podcasting and Borrowed Authority
5.2. Definitive Language and Evidence
5.3. Public Speaking and Storytelling
5.4. Overcoming Impostor Syndrome
6. 📣 Call to Action: Consistency and Growth
- To achieve improvement, consistently publish content; this regularity leads to gradual improvement and growth.
- Initial efforts may feel awkward, but persistence is key to developing a more engaging presence.
- Encourages audience engagement by subscribing to receive ongoing content updates, fostering a community of continuous learning and development.
Lenny's Podcast - The biggest mistake growth teams can make
The discussion emphasizes the importance of growth teams focusing on creating owned or earned channels rather than relying heavily on SEO, SEM, or social media platforms like Google or Instagram. These platforms are controlled by algorithms that can change, making them unreliable for long-term growth. Instead, growth teams should invest in product-led growth acquisition strategies that leverage virality, word of mouth, and user-generated content. By building a community and encouraging user-generated content, companies can create a unique channel that competitors cannot easily replicate, ensuring more sustainable and controlled growth.
Key Points:
- Focus on creating owned or earned channels for growth.
- Avoid over-reliance on platforms like Google or Instagram due to algorithm changes.
- Invest in product-led growth strategies using virality and word of mouth.
- Encourage user-generated content to build a unique community.
- Owned channels provide sustainable and competitive growth advantages.
Details:
1. 📈 Importance of Owning Channels
- Growth teams should prioritize creating owned or earned channels to ensure sustained growth and a competitive advantage, rather than relying on SEO, SEM, or social media, which primarily benefit platforms like Google.
- Establishing channels with limited competition is key for growth teams to maintain control over their audience and reduce dependence on external platforms.
- Examples of owned channels include email lists, community forums, and proprietary apps, which allow direct engagement with the audience and greater data control.
2. 🛠 Limitations of Relying on Algorithms
- Algorithms significantly enhance social media marketing efforts, such as enabling more targeted paid advertising on platforms like Instagram. However, they also introduce risks, as algorithm changes can happen without user control, potentially disrupting marketing strategies.
- For example, Instagram's algorithm changes in 2022 led to a 20% decrease in organic reach for some businesses, highlighting the vulnerability of relying heavily on these systems.
- To mitigate risks, businesses should diversify their marketing strategies and not rely solely on algorithm-driven approaches, ensuring a balanced mix of organic and paid efforts.
3. 🌟 Building Your Own Earned Channels
- Leverage product-led growth strategies to create sustainable earned channels, focusing on virality and user-generated content.
- Implement word-of-mouth strategies by encouraging satisfied users to share their experiences.
- Develop internal platforms for community engagement to foster user retention and advocacy.
- Reduce dependency on external platforms by fostering direct user interactions and brand loyalty.
- Utilize case studies of successful companies who have built robust earned channels to guide strategy development.
4. 🗣 Power of Virality and Community
4.1. Importance of Virality
4.2. Building Community with User-Generated Content
GaryVee - The 31 Minute Social Media Crash Course That Will Grow Your Business TODAY | Tea With GaryVee ep 71
The conversation highlights the necessity of tailoring content to fit the unique algorithms and audiences of different social media platforms. It stresses that the issue is not with the algorithms but with the creator's approach to content creation. The speaker advises creators to focus on the first few seconds of content, thumbnails, and editing to capture attention. Additionally, the importance of reinvesting earnings into building a team is discussed, as this can significantly enhance a creator's ability to execute ideas and expand their reach. Practical advice includes starting a podcast to engage potential clients in a non-salesy way and leveraging platforms like TikTok and LinkedIn for business growth. The speaker also emphasizes the value of balancing confidence with humility and being comfortable with discomfort as a path to personal and professional growth.
Key Points:
- Adapt content for each platform's unique audience and algorithm.
- Invest earnings into building a team to expand business capabilities.
- Use podcasts as a strategic tool to engage potential clients.
- Leverage TikTok and LinkedIn for business growth, focusing on content creation.
- Balance confidence with humility and embrace discomfort for growth.
Details:
1. 📚 Navigating Platform-Specific Content Strategies
- Every platform requires a unique content strategy; the same approach won't work across different platforms.
- The issue often lies with the content creator's approach, not the algorithm, indicating a need for personalized content strategies.
- The importance of adapting content specifics such as the first 3 seconds, thumbnail, copy, and edit to the platform's unique audience is emphasized.
- Comparing LinkedIn to TikTok highlights the mistake of treating different platforms the same, underscoring the necessity of platform-specific strategies.
- Example: On TikTok, engaging the audience in the first 3 seconds is crucial due to the platform's fast-paced nature, whereas LinkedIn content might focus more on informative and professional presentation.
- Metrics: A case study showed a 25% increase in engagement on TikTok when content was optimized for quick viewer engagement.
2. 💡 Prioritizing Ideas and Financial Investments
2.1. Strategic Prioritization of Ideas
2.2. Historical Context and Impact
3. 👥 Building a Team for Creative Expansion
3.1. Reinvestment Strategy
3.2. Hiring Young Talent
4. 🧠 Gaining Wisdom from Life Experiences
4.1. Investment in Talent
4.2. Building a Team
4.3. Personal Spending vs. Business Investment
4.4. Role Models and Success
4.5. Long-term Commitment
5. 👴 Embracing Both Youth and Elderly Wisdom
- The speaker receives about 50 messages a day from individuals acknowledging the accuracy of his insights, indicating a growing recognition of wisdom gained over time.
- He credits his understanding not to innate intelligence but to learning from the elderly, particularly those in their 90s, throughout his life.
- In contrast, there is a societal trend of highly valuing youth, especially in rapidly evolving fields like AI and social media, often at the expense of underappreciating the life wisdom held by older generations.
- The speaker emphasizes that while older generations may lack technological skills, they possess valuable life insights that are frequently underestimated.
- He suggests a balanced approach, where wisdom from both the youth and the elderly is integrated, can lead to better decision-making and understanding.
6. 💪 Personal Brand Growth and Business Acumen
- Natalie California has been actively building her brand since February 21st, 2006, demonstrating long-term commitment and strategic growth in personal branding.
- Previously, she successfully ran a business from 1994 to 2006, showcasing her expertise in managing and expanding business operations effectively.
- Her journey highlights the critical role of individual effort in the initial stages of both business and brand development, akin to the experiences of creators like Logan and Charlie, who have also built substantial brands from the ground up.
- Natalie's approach includes leveraging her past business acumen to inform her brand strategies, focusing on consistency and adaptability to market changes.
- Specific achievements in her brand-building process include expanding her audience reach and engaging with a broader community through innovative content strategies.
7. 🔄 Balancing Feedback and Inner Confidence
- When faced with multiple passionate ideas, flip a coin to make a decision quickly, encouraging action rather than stagnation.
- Balancing humility and self-confidence is crucial; take feedback seriously to improve but also maintain self-esteem to drive personal initiatives.
- Life requires balancing opposing energies; adaptability and flexibility are key, rather than sticking rigidly to one approach.
- Nothing works all the time; understanding when to shift between confidence and seeking feedback is essential.
- Evaluate the situation to decide whether confidence or feedback is more appropriate, and be ready to switch strategies as needed.
8. 🎙️ Leveraging Podcasting for Business Growth
8.1. Podcasting as a Strategic Tool
8.2. LinkedIn Engagement Strategy
8.3. Future-Proof SEO with AI
9. 🛠️ Crafting Effective Cross-Platform Content Strategies
- Cold call outreach is highlighted as a strategy for podcast promotion, implying the importance of direct engagement in building an audience.
- There is skepticism about engaging with platforms like Whatnot or TikTok Shop for certain businesses, suggesting that platform choice should be strategic and aligned with business goals.
- Content should be tailored specifically for each platform; the first three seconds, thumbnail, copy, and edit are crucial elements that need to be adapted to the platform's unique environment.
- The discussion emphasizes that content issues are often not algorithm problems but rather a problem with the content creator's approach and adaptability.
- Building a business should focus on genuine passion and happiness rather than just financial success, as illustrated by the narrative around being content with a modest income if it aligns with personal happiness.
- The anecdote about Tessa demonstrates the importance of pursuing personal joy and fulfillment in business, even if it defies social expectations or lacks immediate financial reward.
- Long-term business viability is questioned if traction isn't gained over several years, highlighting the need for reassessment if growth isn't observed.
- Case studies or examples of successful content strategies across different platforms could provide deeper insights.
- Expand on the discussion about platform choice and its alignment with business goals, possibly with examples of successful strategies.
10. 😊 Authenticity and Self-Esteem in Online Presence
10.1. Balancing Authenticity and Audience Perception
10.2. Intent and Perception in Online Interactions
10.3. Insecurity and Public Perception
10.4. Overcoming Insecurities for Authentic Engagement
11. 🏃♂️ Growing Through Discomfort and Challenges
11.1. Embracing Discomfort
11.2. Taking Responsibility for Personal Growth
11.3. Developing a Unified Brand
11.4. Balancing Job Security and Personal Passion
12. 🐾 Establishing a Pet Brand on Social Media
- Focus on TikTok over YouTube and podcasts due to its rapid growth potential and ability to create viral content, ideal for reaching a wide audience quickly.
- Address compliance issues with APVMA to avoid potential legal challenges and financial penalties, ensuring that all marketing materials adhere to regulations.
- Leverage Gary Vee's free resources for social media strategies, specifically targeting TikTok for its broad audience reach and engagement potential.
- Utilize LinkedIn for B2B opportunities, particularly in grooming sales and retailer partnerships, to expand wholesale channels.
- Plan for TikTok Shop in Australia to enhance retail sales, recognizing the platform's 11% commission as a cost of access to its vast consumer base.
- Develop platform-specific tactics: For TikTok, focus on short, engaging videos with hashtags; for LinkedIn, prioritize professional insights and networking.
- Consider integrating case studies of successful pet brands on TikTok to illustrate effective strategies and outcomes.
