GaryVee: Organic social media is crucial for marketing success, offering small businesses unprecedented reach without large budgets.
GaryVee - You're Doing Social Media & Ads Wrong If You're Not Doing THIS | GaryVee — Bloomberg Next In Sports
The discussion highlights the transformative power of organic social media in marketing, emphasizing that the quality of content now drives reach and awareness more than follower count or media spending. This shift allows small businesses to compete with large corporations by creating viral content that can significantly impact their sales. The speaker stresses the importance of small businesses taking organic social media seriously, as it offers a cost-effective way to reach millions of potential customers. Examples include viral TikTok and Instagram posts that have changed the fortunes of small businesses overnight. Additionally, the future of platforms like TikTok is discussed, with potential shifts in user attention to other platforms like Instagram and YouTube Shorts if TikTok faces legislative challenges. The conversation also touches on the value of Super Bowl ads, which, despite their high cost, offer unmatched reach and impact. Finally, the growth of pickleball as a sport is explored, with emphasis on the need for more awareness and the development of sports heroes to drive its popularity.
Key Points:
- Organic social media levels the playing field for small businesses, allowing them to achieve significant reach without large budgets.
- Quality content is now more important than follower count in determining social media success.
- Platforms like TikTok and Instagram offer opportunities for viral content that can transform small businesses.
- Super Bowl ads, despite their cost, provide unparalleled reach and are a strategic investment for brands.
- The growth of pickleball depends on increased awareness and the emergence of sports heroes to capture public interest.
Details:
1. 📈 The Dynamic Shift in Organic Social Media
1.1. Impact on Marketing Strategies
1.2. Importance of Quality Content
2. 🤔 Navigating Social Media Strategy: Challenges and Opportunities
- Small businesses can achieve dramatic growth through social media, with a single viral video potentially tripling sales overnight.
- Organic social media engagement is crucial for small businesses, as it can significantly impact the bottom line more than traditional methods.
- There are daily instances of TikTok and Instagram posts going viral, transforming small businesses, highlighting the importance of leveraging these platforms.
- A viral post that could garner 40 million views today would have previously required a $2 million media investment, demonstrating the cost-effectiveness of social media.
- Incorporating platforms like TikTok and Instagram into marketing strategies is essential, with examples like XYZ Company, which increased its sales by 200% after a viral campaign.
- Effective use of hashtags and influencer collaborations can further amplify reach and engagement for small businesses.
3. 🔮 TikTok, Legislation, and the Future of Social Media Platforms
- The ability to gain visibility on platforms like TikTok has become more challenging compared to seven years ago, reflecting increased competition and platform saturation.
- Despite the difficulty, the opportunity for gaining significant views on TikTok and Instagram still exists, signifying the dynamic nature of social media reachability.
- The cost of achieving visibility on social media today is less expensive compared to traditional methods 28 years ago, highlighting the democratization of media exposure.
- Even as platforms become more crowded, the potential for virality remains, underscoring the persistent value of engaging content creation.
4. 🏆 The Strategic Value of Super Bowl Advertising
- The potential ban or sale of TikTok without its algorithm may lead to a shift in attention towards platforms like Instagram, YouTube Shorts, and Snapchat's new app, Snap, which could act as a TikTok clone.
- Speculation around Elon Musk potentially relaunching Vine presents another avenue that might capture the TikTok audience.
- The rise of social shopping, particularly through platforms like Whatnot, highlights a trend towards QVC-style shopping experiences, emphasizing the integration of shopping and social media.
- The success of TikTok's shops and live features could pressure competitors such as Facebook to enhance their social shopping capabilities, presenting new opportunities for advertisers.
5. 🏓 Pickleball's Professional Growth and Market Impact
- Super Bowl ads, with a cost of $8 million per spot, reach 120 million Americans, offering unparalleled exposure and outperforming typical social media ad campaigns in terms of reach.
- VaynerMedia's approach to Super Bowl advertising prioritizes sales impact over entertainment value, aligning ads with long-term sales strategies rather than short-term memorability.
- Strategic planning involves creating ads that resonate and support sustained sales growth, rather than focusing solely on entertainment.
- Success is measured by tracking sales impact on platforms like Amazon, Walmart, and Target over a 3 to 6-month period post-advertisement, ensuring that the ads contribute to tangible business outcomes.
6. 💡 Ambitions in Sports Ownership: A Drive for the NFL
- Professional pickleball players are receiving more compensation than many athletes in other sports, indicating a lucrative and growing industry.
- The merger of the MLP and PPA leagues has eliminated competition, potentially consolidating resources and audience for more efficient growth.
- Viewership on MSG and Tennis Channel is exceeding expectations, indicating strong interest and potential for future TV rights deals.
- Social media engagement and tournament attendance are significant, with expectations for continued growth in the upcoming season.
- Ownership is focused on maintaining momentum over the next four years to solidify the sport's position.
- The sport of pickleball is searching for iconic figures to elevate its popularity, similar to historic figures in other sports.
- The aspiration to own an NFL team remains strong, with a focus on expanding business empires to achieve this goal.
