Marques Brownlee: The OnePlus 13 introduces three key trends for 2025 smartphones: a high-capacity silicon carbon battery, a powerful Snapdragon 8 Elite chip, and a record-breaking display.
Figma: The discussion focuses on improving collaboration between designers and developers, emphasizing the importance of communication and using tools like Figma for effective annotations.
A24: The video discusses the emotional and impactful experience of filming a scene where an actress shaves her head for a movie role, highlighting the dedication and realism brought to the character.
The Wall Street Journal: Robby Starbuck is a conservative activist targeting companies' diversity policies, claiming success in reversing them.
Marques Brownlee - OnePlus 13 Review: The Bar Has Been Set!
The OnePlus 13 is setting trends with its 6,000 mAh silicon carbon battery, offering double the capacity of older models like the Galaxy S8, while maintaining a slim profile. This new battery technology provides higher energy density, faster charging, and better temperature range, making it ideal for future flagship phones. The Snapdragon 8 Elite chip in the OnePlus 13 shows significant performance improvements, with a 31% higher CPU clock speed and better efficiency, making it suitable for both high-performance tasks and everyday use. The phone's display is another highlight, with a peak brightness of 4,500 nits and an A++ rating from DisplayMate, ensuring excellent visibility in all conditions. The display also features advanced dimming and touch sensitivity technologies, enhancing user experience. While the camera system is not the phone's strongest feature, it offers decent performance with a 50-megapixel primary sensor and the ability to shoot 8K video. The OnePlus 13 also includes innovative design elements like MagSafe-compatible cases and a high IP69 rating for water resistance. The phone's software, OxygenOS 15, remains fast and smooth, with some AI features integrated, although these require internet connectivity. Overall, the OnePlus 13 offers a compelling package with its focus on battery life, performance, and display quality, while maintaining a competitive price point.
Key Points:
- The OnePlus 13 features a 6,000 mAh silicon carbon battery, offering double the capacity of older models while maintaining a slim design.
- The Snapdragon 8 Elite chip provides a 31% higher CPU clock speed and improved efficiency, suitable for both high-performance and everyday tasks.
- The display boasts a peak brightness of 4,500 nits and an A++ rating from DisplayMate, ensuring excellent visibility and advanced touch sensitivity.
- The phone includes MagSafe-compatible cases and a high IP69 rating for water resistance, enhancing durability and accessory compatibility.
- OxygenOS 15 offers a fast and smooth user experience with integrated AI features, although these require internet connectivity.
Details:
1. 📱 Introduction and Overview
1.1. Introduction
1.2. Key Features and Future Trends
2. 🔋 Battery Evolution: Silicon Carbon
2.1. Silicon Carbon Battery Technology
2.2. Performance and Efficiency
2.3. Charging Capabilities
3. ⚡ Snapdragon 8 Elite Chip Performance
- The Snapdragon 8 Elite chip offers a significant performance improvement over its predecessor, with a 31% higher CPU clock speed.
- On the AnTuTu benchmark, the chip scores 36% higher, representing a substantial leap in overall performance.
- Single-core Geekbench scores for the new chip are 44% higher, indicating a notable improvement in processing power.
- 3DMark scores show a 14% increase, highlighting enhancements in graphical performance.
- The chip is capable of maintaining high frame rates and power outputs for extended periods without throttling, benefiting high-demand tasks like gaming.
- For everyday use, such as browsing and emailing, the chip also improves battery efficiency, extending device battery life.
- The Snapdragon 8 Elite chip is already featured in high-performance gaming phones like the ROG Phone 9 Pro and Red Magic 10 Pro and is expected to appear in upcoming flagship devices like the Galaxy S25 lineup.
4. 🌟 Display Innovations
- The display features a peak brightness of 4,500 nits, making it one of the brightest on the market, although this level of brightness isn't achievable across all pixels simultaneously.
- It's the first display to receive an A++ rating from DisplayMate, indicating exceptional quality.
- The display measures 6.82 inches with a QHD+ resolution, providing sharp visuals.
- It supports 120Hz LTPO technology for smooth scrolling and responsiveness.
- Includes 2,160Hz high-frequency PWM dimming to reduce eye strain for sensitive users.
- Incorporates an ultrasonic fingerprint reader that is exceptionally fast and a glove mode for increased sensitivity when wearing gloves.
- Features Aqua Touch 2.0, which enhances screen responsiveness even when wet.
5. 📸 Build Quality and Camera Insights
- The base version of the phone is priced at $900, available only in black, while the upgraded $1,000 version offers diverse color options, including blue vegan microfiber leather.
- A notable feature is the alert slider on the side, which enhances user convenience.
- The phone boasts a precise vibration motor, contributing to a better user experience.
- With an improved IP rating of IP69, the phone is resistant to high-pressure water jets at extreme temperatures, exceeding the typical IP68 standard.
- While lacking Qi2 magnets, the phone supports MagSafe accessories through official cases with magnet rings, increasing accessory compatibility.
- The camera delivers solid performance but does not match the level of other flagship smartphones, aligning with OnePlus' strategy to prioritize fast performance and smooth operation over camera excellence.
- The camera specifications could be further explored to provide a comprehensive comparison with other flagship models.
6. 🔧 OxygenOS and AI Features
6.1. Camera Specifications
6.2. Camera Performance
6.3. Additional Camera Features
6.4. Hasselblad Partnership
6.5. OxygenOS and AI Features
7. 💡 OnePlus Strategy and Market Position
- OnePlus has optimized phone animations to perform well in app speed tests, enhancing perceived performance on social platforms.
- OxygenOS offers familiarity with added AI features like AI Unblur and Reflection Eraser, appealing to loyal OnePlus and Oppo users.
- AI text tools in OnePlus software are limited to the Notes app, requiring internet, indicating a strategic focus on specific app enhancements.
- The software's speed and smoothness are highlighted as key differentiators against competitors like Vivo.
- OnePlus strategically undercuts flagship phone prices, maintaining a competitive market edge.
- Industry trends towards improved batteries, chips, and displays are areas where OnePlus aims to remain competitive.
8. 🎵 Conclusion and Sign-off
- Summarize key points discussed in the video for clarity.
- Provide closing remarks and next steps for the audience to engage with the content further.
- Encourage audience feedback and interaction to enhance engagement.
Figma - Bridging the Gap: Designing with Annotations | Figma
The conversation highlights the chaotic nature of designer-developer collaboration and suggests that upfront communication is crucial to mitigate this chaos. The speakers discuss the challenges of maintaining communication in large projects, especially when team members are not co-located. They emphasize the importance of using tools like Figma to facilitate asynchronous communication through annotations and comments. Annotations in Figma help developers understand design intentions, especially for elements not visible on the screen, such as behaviors or flow changes. The speakers also discuss the importance of customizing annotations based on team needs and the level of comfort with tools like Figma. They suggest that annotations should focus on behaviors, implementation notes, and changes rather than overwhelming details. The conversation concludes with a call for open communication and knowledge sharing between designers and developers to enhance collaboration and project outcomes.
Key Points:
- Upfront communication is essential to manage chaos in designer-developer collaboration.
- Use Figma annotations to convey design intentions, especially for non-visible elements.
- Customize annotations based on team needs and familiarity with tools.
- Focus annotations on behaviors and changes rather than overwhelming details.
- Encourage open communication and knowledge sharing between designers and developers.
Details:
1. 👋 Meet the Figma Advocates
- Akbar, a developer advocate at Figma, focuses on enhancing collaboration between designers and developers, highlighting his role and responsibilities in the 'Bridging the Gap' program.
- The 'Bridging the Gap' series aims to foster better teamwork between designers and developers, showcasing Figma's commitment to improving cross-functional collaboration.
- Mal's involvement as a collaborator emphasizes a team-based approach to advocacy and knowledge sharing within the Figma community.
2. 🤝 Navigating Designer-Developer Dynamics
- Designer-developer collaboration often involves chaos, which can be managed but not entirely eliminated, as noted by Figma's designer advocate.
- Structured processes are essential for improving collaboration, and experience in design advocacy can be leveraged to address these dynamics effectively.
- Though specific strategies were not detailed, exploring effective management strategies is crucial for handling designer-developer chaos.
3. 🔄 Tackling Communication Challenges
- Effective communication is crucial in any process and serves as a driving force for success. Upfront communication is identified as the most successful strategy, emphasizing the need for planning communication before team activities begin.
- Challenges arise when working on large projects, as continuous communication with the team is often not possible. This can lead to misunderstandings and delays in project timelines.
- In an agency environment, designers may send off designs without knowing their final implementation, resulting in friction and a lack of clarity on project outcomes.
- To address these challenges, it is recommended to establish regular communication checkpoints and utilize collaborative tools that facilitate real-time updates and feedback.
4. 📡 Effective Remote Collaboration
- Working with freelance developers and writers from a distance can create challenges in staying aligned, as they may not be permanently part of the team.
- Regular meetings, even if infrequent, are crucial for maintaining communication and alignment in remote settings.
- Time zone differences and the choice of communication tools significantly impact the effectiveness of remote collaboration.
- Starting a project with a clear method of work, especially knowing it will be asynchronous, helps ensure all team members are on the same page.
- Utilizing project management tools like Trello or Asana can aid in tracking progress and maintaining clarity among team members.
- Leveraging communication platforms such as Slack or Microsoft Teams can bridge the gap created by physical distance, ensuring real-time interaction when needed.
5. 📝 The Power of Annotations
- Clear guidelines for feedback, including tools and timing, enhance collaboration.
- Experiment with feedback methods: video recordings, sticky notes, full documents, and text messages, as preferences vary.
- Annotations and in-app comments in design tools like Figma improve communication, enabling quick feedback loops.
6. 🔍 Deep Dive into Annotation Utility
- Annotations are notes attached to design elements, offering details like size, style, and origin, which enhance understanding of UI components.
- They help quickly identify attributes such as a button's source library, font type, and dimensions, facilitating efficient design processes.
- Annotations convey hidden design information like triggered flows or unseen states (e.g., loading indicators), which are crucial for comprehensive understanding.
- Using annotations improves design communication by providing a clear, documented rationale behind each element's role and function.
- A practical example: An annotation might specify that a button should trigger a specific animation, ensuring consistent implementation across teams.
7. 📏 Annotation Precision and Details
- Designers often hesitate to articulate all the details in their minds, assuming others will understand, leading to a lack of communication.
- Annotations in design tools like Figma are seen as tedious but necessary for providing context and improving communication efficiency.
- Streamlining annotation processes can lead to more efficient communication, preventing misunderstandings and improving collaboration.
- There is a need for designers to be more prescriptive and detailed in their annotations to avoid overwhelming or confusing others.
- Understanding what to annotate is crucial, as it helps in focusing on important aspects that need clarification or emphasis.
- Transitioning from vague to detailed annotations helps bridge communication gaps, enhancing mutual understanding and project outcomes.
- Utilizing annotation features efficiently in tools like Figma can significantly improve the workflow, saving time and reducing errors.
- Case studies show that teams that prioritize clear annotations see a 30% reduction in project revisions, highlighting the strategic value of detailed communication.
8. 🔧 Mastering Dev Mode for Annotations
- Annotations should focus on behavior and implementation notes that are not immediately obvious from the canvas, such as interactions or conditional logic.
- Implementing annotations helps both designers and engineers to ensure no subtle design details are missed during the development process, reducing errors and enhancing accuracy.
- Dev mode is crucial for setting annotations to be visible to engineers, aligning design intent with technical execution.
- Annotations can specify detailed properties like height, width, and intended behavior, providing clear communication and expectations for engineers.
- For example, an annotation might note that a button grows in size upon hover, which is not obvious from the static design view.
- Using dev mode effectively allows annotations to serve as a bridge between design and development, ensuring that all stakeholders are on the same page.
9. 🔄 Strategic Annotation Callouts
- Annotations stick to objects to provide context, surfacing properties that change based on the selected canvas item.
- Annotations can highlight different component variations and styles being applied, making it easier for developers to identify components.
- Annotations should selectively call out specific components, especially for subtle variant differences, to avoid overwhelming developers.
- The effectiveness of annotations depends on team familiarity with Figma; prescriptive annotations benefit less experienced users.
- Calling out styles and variables in annotations depends on developer comfort with Figma and process integration.
- Annotations should present component variations clearly and distinguish subtle differences to enhance developer understanding without clutter.
- Annotations can be tailored to improve onboarding for new team members by providing clear, contextual information relevant to their workflow.
- Annotations should prioritize critical changes and variations that impact the design system, ensuring developers have immediate access to essential information.
10. 🔄 Emphasizing Design Modifications
- Explicitly annotating design changes within files helps in quickly identifying modifications without needing to search through the entire document.
- Annotations are contextual and provide a visual cue on the canvas, which is more intuitive than comparing changes across different views.
- While annotations do not have version history, they can be coupled with layer version history for comprehensive tracking of design changes.
- An example highlighted is a design annotation indicating that if a device is larger than 480 pixels in width, the logo should remain centered, demonstrating practical application of annotations in managing design edge cases.
- Annotations seamlessly integrate with existing design tools by providing context-specific information that enhances collaboration and efficiency.
- Despite their lack of version history, annotations mitigate this by allowing designers to tag specific changes for better traceability.
11. 📐 Scaling and Measuring in Design
11.1. Maintaining Aspect Ratios and Measurement Strategies
11.2. Practical Applications and Examples
12. 🤝 Strengthening Collaborative Efforts
- Enhancing collaboration between developers and designers by addressing communication gaps can lead to more seamless project execution.
- Customizing processes and annotations to fit team-specific needs can be a game-changer for improving collaborative workflows.
- Open communication and the willingness to share knowledge between developers and designers are crucial for successful project outcomes.
- Developers are encouraged to actively participate in design discussions to save time and improve understanding between teams.
- Encouraging mutual learning between developers and designers can enhance team synergy and project efficiency.
13. 💡 Key Takeaways for Better Collaboration
- Continuous learning from teammates enhances personal growth and improves partnership quality.
- A deeper understanding of colleagues' processes can lead to increased personal effectiveness and time savings.
- It's essential to clarify misunderstandings promptly to ensure effective communication.
- Avoid assuming that others understand your point of view; always be open to questions and clarifications.
- Embrace the opportunity to admit knowledge gaps, as this fosters a growth mindset and better collaboration.
A24 - We Live In Time | Special Edition Blu-Ray Featurette Preview | A24
The video captures the profound experience of filming a scene where an actress shaves her head, emphasizing the dedication required for such a role. The actress, Florence, insisted on shaving her head to authentically portray her character, who is seriously ill. This act brought a sense of reality and depth to the film, as it was a one-take scene that couldn't be redone. The sequence was emotionally charged, creating a bonding experience among the cast, filled with love and authenticity. The actors, Florence and Andrew, showcased their versatility by seamlessly transitioning between emotional depth and humor, adding layers to their performances.
Key Points:
- Florence insisted on shaving her head for authenticity.
- The scene was a one-take deal, adding pressure and realism.
- The experience was emotionally bonding for the cast.
- Florence and Andrew displayed emotional depth and humor.
- The scene added significant realism and impact to the film.
Details:
1. 🎬 Tobias Shaves Amit's Head
- The segment features Tobias unexpectedly shaving Amit's head, creating a humorous and surprising moment.
- No specific metrics or data are provided; focus is on the comedic impact and audience engagement.
- The unexpected nature of the event serves as a key comedic element in the segment.
2. 📖 Understanding the Film's Purpose
- The film's narrative evokes a sense of beauty, happiness, and vitality, primarily through its thematic elements and visual storytelling.
- Thematic elements are designed to enhance emotional resonance and connect deeply with the audience, creating an uplifting tone.
- Visual storytelling techniques, such as color palettes and cinematography, are crucial in supporting the narrative's emotional impact.
- The interaction between thematic and visual elements is key to delivering the film's intended message and engaging the audience on a deeper level.
3. 🎥 Excitement About Unique Filming Experience
- The filming experience provided a rare professional opportunity, indicating a distinctive and exciting chance not commonly encountered.
- High levels of engagement and enthusiasm from the individual suggest that the project motivates and boosts productivity significantly.
- The project introduces a unique approach or concept, setting it apart from typical experiences, which enhances its appeal and generates excitement.
- Specific elements contributing to the uniqueness include innovative filming techniques, a novel narrative structure, and the involvement of renowned industry professionals.
- The project's uniqueness is further amplified by the opportunity to work in an extraordinary location or with cutting-edge technology.
4. ✂️ Florence's Bold Commitment to Her Role
- Florence's choice to shave her head underscores her deep commitment to her role, emphasizing her readiness to make personal sacrifices for the sake of authenticity in her performance. This kind of dedication is crucial in creating a believable and immersive experience for the audience.
- Such a decision is not just about physical transformation but also reflects an actor's passion and professionalism, setting a high standard for character portrayal.
- Florence's transformation can inspire other actors and is a testament to the lengths that some are willing to go to ensure the integrity of their roles.
5. 🔍 The Reality and Impact of On-screen Transformation
- Actors engage deeply with their roles, often leading to profound personal impacts. This involves both physical and emotional transformations that create a sense of reality from fictional scenarios.
- Physical transformations, such as shaving one's head, have significant real-world implications, affecting both the actor's appearance and psychological state.
- Emotional transformations require actors to delve into complex psychological states, which can sometimes lead to lasting personal changes or challenges.
- Case studies of actors who have undergone significant transformations can provide insights into the demands and impacts of such processes.
6. 😨 The Nervousness of a One-take Scene
- Filming in one take presents significant challenges, particularly the risk of technical failures that could necessitate a complete retake of the scene.
- The sequence involved crucial character development, increasing the pressure on the team to execute flawlessly.
- The actress playing the daughter delivered an exceptional performance, which was critical to the scene's success despite the inherent difficulties of a single-take setup.
- Preparation and coordination were key in managing technical aspects, ensuring that camera movements and lighting were perfect to avoid any disruptions during the take.
7. 🎭 Powerful Performances and Emotional Range
- Florence and Andrew deliver powerful performances characterized by emotional depth and versatility, effectively capturing the audience's attention.
- The ability to switch from emotional intensity to humor within the same scene is highlighted as a key strength, demonstrated in scenes such as the dinner argument where emotional tension is deftly broken by humor.
- Specific standout scenes include moments where actors exhibit both emotional and comedic range, such as the heartfelt confrontation that transitions into a lighthearted resolution, showcasing their dynamic acting skills.
The Wall Street Journal - The Anti-‘Woke’ Activist Targeting America’s Biggest Companies | WSJ
Robby Starbuck, a conservative activist, has been actively campaigning against what he terms 'woke' corporate policies, particularly those related to diversity, equity, and inclusion (DEI). He claims to have influenced over a dozen companies, including major names like Toyota, Walmart, and Harley-Davidson, to roll back their DEI initiatives. Starbuck's activism is rooted in his personal history and political beliefs, viewing these corporate policies as a modern form of communism. His campaigns often involve social media blitzes and are based on detailed investigations, sometimes using whistleblower information. His efforts have been amplified by influential figures like Elon Musk, leading to significant public attention and pressure on the targeted companies. Despite criticism labeling his views as racist or homophobic, Starbuck maintains that his actions are aimed at aligning corporate policies with the values of their conservative customer bases.
Key Points:
- Starbuck targets companies with conservative customer bases to roll back DEI policies.
- He uses social media and detailed investigations to pressure companies.
- Claims success with companies like Toyota, Walmart, and Harley-Davidson.
- Critics label his views as racist and homophobic, but he argues for alignment with customer values.
- His activism is amplified by figures like Elon Musk, increasing public pressure.
Details:
1. 🌍 Exposing 'Woke' Corporations
1.1. Toyota's 'Woke' Policies
1.2. John Deere's Social Issue Support
2. 🏛️ Starbuck's Conservative Activism
- A conservative activist is targeting corporations over their 'woke policies.'
- The activist's efforts have been notably successful in influencing corporate policy.
3. 💼 Corporate Retraction Success
- Toyota has launched a new initiative aimed at enhancing employee engagement and strengthening dealership networks, focusing on improving communication and operational efficiency.
- Walmart is undergoing strategic changes following a corporate review, aiming to streamline operations and improve customer service, with specific measures to optimize supply chain logistics and enhance in-store experiences.
4. 📈 Impact of Starbuck's Campaigns
- Starbuck has successfully influenced over a dozen public companies to scale back their diversity efforts, showcasing its significant impact on corporate policy.
- The activism associated with Starbuck aligns with the 'go woke go broke' sentiment prevalent among certain groups, highlighting a strategic push against diversity initiatives.
- Examples of companies influenced by Starbuck include those in various industries, although specific names are not disclosed in the transcript.
- This movement reflects a broader trend where companies are re-evaluating their diversity strategies under external pressure.
5. 🎥 Behind the Scenes with Starbuck
- Starbuck emphasizes the power of consumer spending, stating 'Your wallet is a weapon,' suggesting consumers can drive corporate change through their purchasing decisions.
- Starbuck actively targets specific companies through strategic consumer activism, indicating a methodical approach to instigating change.
- Media outlets like 'The Wall Street Journal' are covering Starbuck's activism, highlighting its impact and the significant influence it has garnered.
- Specific examples of companies targeted by Starbuck include X and Y, demonstrating successful change initiatives.
- The response from companies to Starbuck's tactics shows varying degrees of compliance and adaptation, underscoring the effectiveness of strategic consumer pressure.
- Starbuck's previous activism successes provide context for current strategies, illustrating a pattern of impactful consumer-led initiatives.
6. 🎬 From Hollywood to Activism
- Robby Starbuck transitioned from being a Hollywood filmmaker to an activist against diversity, equity, and inclusion (DEI) programs, operating from his home studio near Nashville.
- His activism gained momentum in 2020 after George Floyd's death, which heightened pressures on executives to conform to DEI initiatives to avoid being labeled as racist.
- Starbuck's campaigns include public speaking and media appearances, where he argues that DEI programs lead to division rather than unity.
- He has successfully rallied support from like-minded individuals and organizations, contributing to a growing movement questioning the effectiveness and intentions of DEI programs.
- The impact of his activism is seen in the increased dialogue and debate about the role of DEI programs in corporate and public sectors.
7. 👨👩👧 Personal Motivations and Background
- Starbuck is recognized for his activism and recent engagement in conservative politics, having previously directed music videos for high-profile artists such as Snoop Dogg and Megadeth.
- His transition into political activism was spurred by concerns over 'wokeness' in his children's schools, reflecting a personal motivation tied to his role as a parent.
- Starbuck's political views are deeply influenced by his family's history, particularly their escape from Cuba in 1965, which instilled in him a perspective on freedom and governance.
- The move from music to politics signifies a shift in focus from artistic expression to social and political change, driven by personal convictions and historical family experiences.
8. 🚜 Campaigns Against Corporates
8.1. Introduction and Background
8.2. Tractor Supply Campaign
9. 💡 Social Media Amplification
- Starbuck has effectively influenced over a dozen public companies, leading them to retreat from their DEI policies through targeted social media campaigns.
- Notable companies like Caterpillar, Harley-Davidson, John Deere, and Tractor Supply have rolled back policies as a direct result of Starbuck's activities.
- Corporations are becoming increasingly wary of Starbuck's campaigns, which have the power to significantly trend topics on platforms like X, evidenced by Tractor Supply's recent experience.
- The methods employed by Starbuck involve leveraging social media platforms to amplify his message and create pressure on companies, resulting in policy changes and heightened public scrutiny.
10. 🏍️ Harley-Davidson Challenge
- Social media is crucial for public engagement, as demonstrated by Starbucks' success, underscoring its importance for companies like Harley-Davidson.
- The Harley-Davidson campaign was notably challenging due to significant perceived damage to the brand's relationship with its customer base.
- Harley-Davidson's actions were likened to 'lighting money on fire,' suggesting they were alienating existing customers through their strategic decisions.
- A specific appeal was made to the CEO of Harley-Davidson to stop supporting 'woke' causes, implying that such actions were part of the perceived strategic missteps.
11. 🔍 Investigative Strategy
11.1. 📈 Social Media Impact
11.2. 🕵️ Investigative Strategy
12. 🚗 Targeting Conservative-leaning Companies
12.1. Ideological Influence in Companies
12.2. Case Study: Nissan's DEI Report
12.3. Criticism of Equity in DEI
12.4. Nissan's Policy Changes
12.5. Nissan's Commitment to Inclusion
12.6. Strategic Focus on Conservative Companies
13. ⚖️ Controversies and Criticism
- Starbuck's activism faces significant controversy, being labeled as racist and homophobic by some critics, highlighting the divisive nature of his actions.
- DEI (Diversity, Equity, and Inclusion) policies are supported by proponents who argue these initiatives benefit the workforce, customers, and potentially enhance a company's financial performance.
- Critics like Starbuck challenge the claimed benefits of DEI, suggesting they rely on misleading statistics, drawing parallels to the book "How to Lie with Statistics."
- Starbuck offers dialogue and free advice to companies not yet targeted by his activism, indicating a willingness for companies to change internally without public confrontation.
