GaryVee: A personal story about delivering wine in a snowstorm illustrates the importance of exceptional customer service as a competitive advantage.
Think Media: The video outlines 10 essential settings to adjust on the DJI Osmo Pocket 3 for optimal use.
GaryVee - Why GaryVee left his store on the busiest day of the year
The speaker recounts an experience where a customer needed a case of wine for Christmas dinner, but it wasn't delivered due to a snowstorm. Despite the store making $40,000 an hour, the speaker personally delivered the $45 case, taking two and a half hours. Although the immediate return on investment was unclear, this act of dedication became a foundational story for the company's customer service philosophy. Over the next few years, this approach to treating every customer with exceptional care became their competitive edge. The speaker emphasizes that many businesses focus too much on numbers and not enough on genuine customer care.
Key Points:
- Exceptional customer service can be a competitive advantage.
- Personal dedication to customer needs can build long-term brand loyalty.
- Immediate ROI isn't always clear, but long-term benefits can be significant.
- Businesses should balance financial metrics with genuine customer care.
- Stories of exceptional service can define company culture and values.
Details:
1. ❄️ Unexpected Snowstorm on Busy Day
- The snowstorm on December 23rd, a critical busy day, affected operations in New Jersey, leading to significant shipping delays.
- A customer service incident highlighted issues with shipment, indicating broader challenges in handling customer inquiries during the weather event.
- The storm's timing during the early stages of the shipping process exacerbated potential delays, impacting customer satisfaction.
- Specific areas affected included logistics planning and real-time customer communication, with increased pressure on support staff to manage inquiries.
2. 🚗 A Personal Commitment to Customer Service
2.1. Incident Description: Binger White Zendel Case
2.2. Customer Service Response and Resolution
3. 🚪 Customer's Surprising Response
- A personal delivery to a customer took 2.5 hours to complete, demonstrating a significant commitment to customer service and highlighting the logistical challenges involved.
- Despite the effort invested, the customer's response was a simple 'great' followed by closing the door, indicating a potential disconnect between the company's service efforts and customer expectations or appreciation.
- This event suggests the need for reassessing customer engagement strategies to ensure that the level of effort aligns with customer perception and satisfaction.
4. 🤔 Evaluating the Impact of a Personal Touch
- The speaker's personal engagement with customers led to increased customer inquiries and potential sales, with customers specifically asking for them, indicating a direct impact on customer interest and loyalty.
- Efforts such as personally delivering a case of $45 pink during adverse conditions demonstrate the tangible benefits of a personal touch, though the exact ROI is challenging to quantify, it underscores the importance of going above and beyond in customer service.
- Feedback from customers who appreciated the personal interaction highlights the effectiveness of this strategy in building long-term relationships and enhancing brand loyalty.
- Challenges encountered during personal interactions include balancing time and resources efficiently, yet these efforts resulted in stronger customer connections and potential word-of-mouth marketing.
5. 🔑 Building a Competitive Edge with Heart
- The approach focuses on heart-centered leadership as a key differentiator, integrating emotional intelligence into business operations.
- A critique is made of traditional business strategies that rely purely on analytical data without considering the human element.
- Specific case studies or examples could illustrate how heart-centered leadership has led to tangible business results, providing a competitive advantage.
- Incorporating heart-centered principles can result in improved employee engagement and customer loyalty, ultimately enhancing business performance.
- Consideration of emotional intelligence in leadership strategies can lead to a more resilient and adaptive organizational culture.
Think Media - DJI Pocket 3: 10 Must Change Settings! (Quick Setup Guide)
The video provides a detailed guide on adjusting key settings for the DJI Osmo Pocket 3 to enhance video quality and usability. It starts with setting the resolution, frame rate, and aspect ratio, recommending 16x9 for most scenarios and specific frame rates for different video styles. Enabling Pro mode unlocks advanced features, including manual white balance adjustments, which are crucial in controlled lighting environments. The video suggests using 5600 Kelvin for daylight and 3200 Kelvin for tungsten lighting. Exposure settings can be left on auto, but manual adjustments and exposure compensation are available for precise control. Focus tracking is simplified with the FT selfie mode, automatically enabling face tracking in selfie mode. Gimbal speed and startup direction can be customized to suit filming needs, with slow speed recommended for smoother tracking. Sound settings can be adjusted to avoid loud noises during operation. The video also covers power settings for the gimbal when rotating the screen, recommending setting it to 'never' to prevent accidental shutdowns. Lastly, the product showcase mode is highlighted for focusing on foreground objects, and a bonus tip on saving presets for different shooting scenarios is provided.
Key Points:
- Set resolution to 16x9 and choose appropriate frame rates for different video styles.
- Enable Pro mode for advanced features like manual white balance and exposure control.
- Use FT selfie mode for automatic face tracking in selfie mode.
- Adjust gimbal speed to slow for smoother tracking and set startup direction based on filming needs.
- Save presets for different shooting scenarios to quickly switch settings.
Details:
1. 📸 Essential Resolution Settings
- Use a 16x9 aspect ratio for standard widescreen format, selecting resolutions like 1080P, 2.7k, or 4K to suit your needs.
- Switch to a 1:1 aspect ratio for square formats, available in 1080P, 2160p, or 3K resolution, ideal for social media platforms.
- Opt for a 16x9 aspect ratio with 24 or 30 frames per second for talking head style videos, ensuring smooth playback and professional quality.
- For capturing slow-motion footage, shoot in 4K at 60 frames per second to achieve high clarity and fluid motion.
- Consider the benefits of each setting: higher resolutions provide better detail for larger screens, while different frame rates can enhance the visual style of your content.
- Understand the practical use cases: use higher frame rates for dynamic scenes and lower rates for cinematic feeling.
2. 🔧 Enable Pro Mode
- Users can enable Pro mode by swiping in from the right side of the camera interface.
- Clicking the Pro icon allows access to advanced camera features.
- This feature enhances user control over camera settings, offering a more professional photography experience.
3. 🌈 Adjust White Balance
- White balance is crucial for ensuring accurate color representation in video production, as incorrect settings can lead to unrealistic colors.
- White balance can be adjusted by swiping from the right side of the screen to access the WB icon.
- Auto white balance works well in many situations but setting it manually is beneficial in stable environments.
- For studio environments with 5600 Kelvin daylight lights, manually setting white balance to 5600 Kelvin is recommended for true color output.
- For warmer settings, such as under tungsten lighting, setting the Kelvin temperature to 3200 is advised to prevent orange hues.
- Understanding the two main temperatures, 5600 Kelvin for daylight and 3200 Kelvin for tungsten, is key for accurate color correction.
4. ☀️ Control Exposure Settings
- Auto exposure works well for most situations with the Pocket 3, ensuring ease of use and quick adjustments.
- For precise lighting control, switch to manual exposure, allowing you to set specific shutter speed and ISO values.
- Use exposure compensation to make slight adjustments to auto exposure, correcting any brightness inconsistencies.
- Set exposure value (EV) to 0.3 to effectively preserve highlights, especially in bright environments.
- Consider manual settings in high-contrast scenes to prevent overexposure or underexposure.
5. 🤳 Activate Focus Tracking
- Activate Focus Tracking by swiping down from your home screen and selecting the top-right icon, a person with a box around it.
- Once enabled, the focus tracking icon will highlight yellow, indicating that face tracking is active in selfie mode.
- This feature saves time by automatically enabling face tracking without needing to double-tap the screen, ideal for vlogging.
6. 🎥 Gimbal Speed Settings
- The gimbal offers three distinct speed settings for subject tracking: slow, default, and fast, catering to various filming needs.
- The slow setting is noted for being both responsive and sufficiently quick, making it an ideal option for those requiring precise control.
- Experimenting with each speed setting is recommended to find the best fit for specific filming scenarios, ensuring optimal performance.
- While the fast setting provides quicker tracking, it may compromise precision, indicating the importance of balancing speed and accuracy for effective filming outcomes.
- Understanding the impact of speed settings on filming quality can enhance overall production value, making it crucial for users to select the appropriate setting based on their specific filming requirements.
7. 🔄 Set Gimbal Startup Direction
- To set the gimbal startup direction, users should swipe down from the home screen and access the settings menu.
- Options include setting the gimbal to open facing forward (away from the user) or backward (toward the user), which is particularly useful for vloggers needing the camera to face themselves.
- The system can remember the last used setting, enhancing efficiency by saving time in setup for frequent filming orientations.
- To navigate the settings, users should locate the 'Gimbal Settings' section, select 'Startup Direction,' and choose their preferred orientation.
- Examples of use cases include setting the gimbal to face forward for traditional filming or backward for selfie-style vlogging.
8. 🔊 Adjust Sound Settings
- To adjust sound settings on the Pocket 3, swipe down from the top of the screen and select 'Sounds' in the settings menu to access the sound options.
- The available sound levels are High, Medium, Low, and Mute. 'Low' is generally adequate for maintaining clear audio signals without excessive loudness.
- For tutorial videos or to eliminate background noise, setting the device to Mute is recommended.
- Consider the environment when choosing a sound level. For instance, use 'Low' in quiet settings to avoid unnecessary loudness, and 'Mute' in noisy environments to focus on content without background distractions.
9. 🔄 Power Settings for Gimbal
- The gimbal power settings include three options: 'Now', '2C Delay', and 'Never'.
- The 'Now' option powers off the gimbal immediately when the screen is flicked.
- The '2C Delay' option provides a countdown timer before powering off, allowing cancellation if needed.
- The 'Never' option keeps the gimbal on until manually powered off, preventing accidental shutdowns.
- Selecting the appropriate power setting can prevent the gimbal from turning off unintentionally, which can be disruptive.
10. 🎬 Product Showcase Mode
- Product showcase mode is ideal for product, gear, or tech reviews, allowing focus on foreground subjects instead of the user's face.
- To activate, swipe from the right side of the screen, scroll to focus mode, and select product showcase.
- This mode enhances focus on objects held in front of the camera, improving the clarity and detail of the showcased products.
11. 📝 Save Presets for Quick Access
- Swipe down from the top and hit the top left icon to save user presets for settings.
- Use the plus icon to save current settings as a preset, ideal for different shooting scenarios.
- Create specific presets for different purposes, e.g., 4K slow motion at 60 FPS in log format or social media vertical videos.
- Utilizing presets saves time by eliminating the need to manually change settings for different shooting needs.
- Practical tip to immediately explore 10 settings for the DJI Pocket 3 for enhanced customization and efficiency.
